Museum Rebrand
GD3 | Fall 2021
GD3 | Fall 2021
Project: Rebrand a local museum - Miniature Museum of Greater St. Louis. Create a logomark & logotype, a brochure design, a website, and a brand guidelines document.
Solution: To redesign The Miniature Museum’s brand identity to attract all ages and emphasize the cultural and educational aspects important to the museum members. To attract new members with a more updated and modern feel. I wanted to create a playful and inviting atmosphere while evoking curiosity through the use of color, images, and typography and to develop a social media presence.
Solution: To redesign The Miniature Museum’s brand identity to attract all ages and emphasize the cultural and educational aspects important to the museum members. To attract new members with a more updated and modern feel. I wanted to create a playful and inviting atmosphere while evoking curiosity through the use of color, images, and typography and to develop a social media presence.
Final Logo




Final Brochure / Poster


Final Signage

Final Visual Identity Guide and Instagram GIF












Signage Sketches and Iterations















Research / Moodboard




Sketches of logomark ideas





Logomark iterations in Adobe Illustrator.










Collages for inspiration for the brochure and poster design.









Brochure / Poster iterations



























Sitemap and Website Iterations



















Instagram Post Iterations and Assets

