Personal Logo
GD4 | Spring 2022
Project: Design a logo that represents yourself, and write a brief statement explaining the symbolism of the various elements used in your logo.
Solution: Intuition plays a big role in my life, creativity and design process. It’s that voice inside you that helps guide your decision-making, especially when it isn’t easy or clear— a gut feeling you should always trust. Many cultures attribute this feeling to their third eye chakra or your pineal gland. Whatever you want to call it, that inner voice is always there.
I’ve combined this side of my creativity and my passion for our universe in creating this mark. It celebrates and commemorates dreaming and lets your mind wander to solve problems and be creative.
Research, brainstorming and mind mapping were the first steps taken to solve this problem. After receiving feedback and doing more research, I picked 5 words that best describe myself. My words were: environmentalist / music lover / intuitive / animal lover / space nerd.
Using my chosen descriptive words, the sketching began.
My sketches were narrowed down to top five or so and refined before taking them into Adobe Illustrator to trace and refine some more.
Multiple color studies were done to explore options. Colors were chosen from inspiring graphic designer such as Sarah Boris and Marian Bantjes and also images from NASA.
The image on the right was the original final version before I decided the color wasn't exactly what I wanted.